As early as 2008, there are a lot of politicians appearing in televisions, some of them endorsing products like detergent powder, others showing their heroic acts by helping those who are in need while some are still criticizing the government. Their faces seems to be on the television almost after a commercial break of every program that I am watching. As far as I know, there is still almost 2 years before the 2010 Presidential elections but these politicians slowly doing their strategies to be recalled by every Filipino. Here are some of the politicians who turned commercial models.
1. Manny Villar's Itik commercial
This video was all about how Sen. Manny Villar helped a "mag-iitik" to become successful in his poultry business. The highlight of this commercial is when Senator Manny Villar got mud on his hand and wiped it on his orange polo shirt. Do you think he will do it in a real situation? I think its an exageratted acting. Manny Villar has been using his Sipag at Tiyaga appeal since he first ran for senate in 2001. The commercial ended with the catchy line "Pag Laki sa Hirap, Todo Tulong sa Mahirap". Will this be enough to convince voters to support him in his ambitions in the future?
2. Manny Villar OFW Rescue:
This was the first advertisement by Sen. Manny Villar about saving OFW's who were badly abused by their employer. The intention of Sen. Manny Villar is good in the first place so there's nothing against it. But for politicians, do they need to air on t.v every heroic things they did? Although the purpose of saving our fellow Filipinos were ruined because of politics. The endpoint on this is that he is using the OFW para "magpabango". The timing also of airing is not good.
It's up for the Filipino viewers to judge if Sen. Villar is sincere with his actions in this commercial.
3. Mar Roxas Murang Gamot
1. Manny Villar's Itik commercial
This video was all about how Sen. Manny Villar helped a "mag-iitik" to become successful in his poultry business. The highlight of this commercial is when Senator Manny Villar got mud on his hand and wiped it on his orange polo shirt. Do you think he will do it in a real situation? I think its an exageratted acting. Manny Villar has been using his Sipag at Tiyaga appeal since he first ran for senate in 2001. The commercial ended with the catchy line "Pag Laki sa Hirap, Todo Tulong sa Mahirap". Will this be enough to convince voters to support him in his ambitions in the future?
2. Manny Villar OFW Rescue:
This was the first advertisement by Sen. Manny Villar about saving OFW's who were badly abused by their employer. The intention of Sen. Manny Villar is good in the first place so there's nothing against it. But for politicians, do they need to air on t.v every heroic things they did? Although the purpose of saving our fellow Filipinos were ruined because of politics. The endpoint on this is that he is using the OFW para "magpabango". The timing also of airing is not good.
It's up for the Filipino viewers to judge if Sen. Villar is sincere with his actions in this commercial.
3. Mar Roxas Murang Gamot
This commercial was all about the problem of high price of medicine in the country. He is telling to the public that he is fighting on the senate to pass cheap medicine bill. But until now the Philippines was among the top countries with the most expensive medicine in Asia. What he is saying is still cannot be felt by the poor filipinos. He was known to be a critics of the current administration."Kulitin pa natin ang Gobyerno". He is a government official, a senator so he is part of the organization he is criticising. Dapat siya din ay kulitin. Si Mr. Palengke Mr. Botika na rin.
The reality will tell Sen. Mar Roxas about the cost of medicine.
4. Mar Roxas Tide Commercial:
A politician turned into a product endorser. This has been the trademark of Sen. Mar Roxas because he was then called "Mr. Palengke" as he was a former Trade and Industry Secretary. Actually there was no big deal for this commercial but since it is election time, this commercial was subject to criticism to filipino viewers.
Actually, there's nothing wrong for these politicians to appear on T.V since they have their right to do so and it is not against the law for politicians to endorse product or appear in T.V comercials. But almost all of this advertisement are pertaining what are the good things they have done. So they want people to remember them with this actions they shown in their advertisements. These commercials has been appearing almost all the time in Television. Somehow this could give them an edge over their opponents.
This coming 2010 elections, we must know every candidate running for positions. We should be vigilant enough on what are the things they can do for our country and not just with their promises.
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